CONTACT US
Family Marketing, Inc.
2973 Harbor Boulevard, #385
Costa Mesa, California 92626
Family Marketing will enhance your marketing efforts through one of more of our distribution channels that include Banner Advertising, Text Link placements, Newsletter Sponsorship, Solo Email campaigns and Lead Generation. We specialize in marketing to families that are just starting out and also those with young children already in the household through our network of websites such as www.planningfamily.com. Thousands of families register on our websites every day to receive valuable content, health newsletters, special advertiser offers, and free samples. Please click on the links below to learn more about our advertising channels.
Banner Advertising and Text Link Advertising
Advertisers targeting young families will have the ability to place their banner ads or text link ads across our network of websites on a CPM (Cost per thousand impressions), CPC (Cost per click), and even CPA (Cost per action). Utilizing the CPA advertising model we are able to drive traffic to your web site or lead form and charge only when the required action takes place. This fixed cost advertising model is what our business was built on and is a great way to control your ROI. For advertisers only looking to generate traffic to their website we also offer CPM and CPC advertising models.
Newsletter Sponsorship and Solo Email campaigns
Family Marketing has a large database of members who have registered on one of our websites providing their contact information as well as several demographics including birth date, gender, and their child's due date or birth date. We are able to utilize this demographic information to create email campaigns that specifically target your audience. There are opportunities for advertisers to sponsor one of our newsletters where their banner is included in a content based email that is sent to our members. This is highly effective as our members look forward to receiving and reading these valuable content based newsletters. These newsletter sponsorships can be targeted to a particular pregnancy trimester or a particular child?s age to gain maximum effectiveness. We also offer the opportunity to send a solo email to our database with only your offer included. This is highly effective way to reach this highly motivated audience with only your message and no other distractions. Both newsletter sponsorships and solo email blasts are available on a CPM, CPC, and CPA model.
Lead Generation
Family Marketing's online Lead Generation service provides advertisers with the opportunity to place their offer in front members who register on one of our highly targeted websites such as Planning Family. Once they have registered they are shown your offer along side some of our other advertising partners offers. When a prospective customer responds to your ad by selecting your offer and then confirming their interest, we will collect and send you the data directly in real time.
Our online Lead Generation service provides our clients with a high volume of specifically targeted prospects. By leveraging our network of websites and partnerships, we will drive customers to your advertisement and capture predetermined required customer information. Pre-selected qualifying fields will give you the opportunity to collect the consumer data that is of the utmost importance to your marketing efforts. Our validation process will ensure that you only receive qualified leads that meet the predetermined criteria.
Another advantage of lead generation is that there are no setup fees with a standard minimum buy. This enables our clients to test lead generation for their business with very little risk. Our clients only pay when they are delivered a qualified lead that meets the predetermined criteria.
Please fill out our contact form for more information on our advertising programs.